Normal view MARC view ISBD view

Telecommunications : an introduction to electronic media / Lynne Schafer Gross

By:

Gross, Lynne Schafer [author]

Material type: Text

TextPublication details: Madison, Wisconsin : Brown & Benchmark, c1997Edition: Sixth editionDescription: xx, 443 pages : illustrations ; 23 cmISBN:

697288838

Subject(s):

TELECOMMUNICATION

LOC classification:

TK 5101 .G76 1997

Contents:

Electronic media forms; commercial radio; commercial television; cable television; noncommercial broadcasting; other forms of telecommunications; corporate telecommunications; international electronic media; electronic media functions; business practices; programming; production and distribution; advertising; audience feedback; laws and regulations; ethics and effects.

Summary: This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners.It divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising).

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Main General Circulation	Electronics and Communications Engineering	GC TK 5101 .G76 1997 (Browse shelf(Opens below))	c.1	Available		NULIB000015566

Browsing LRC - Main shelves, Shelving location: General Circulation, Collection: Electronics and Communications Engineering Close shelf browser (Hides shelf browser)

Previous	No cover image available			No cover image available				Next
Previous	GC TK 5101 .F74 1991 c.2 Telecommunication transmission handbook /	GC TK 5101 .F74 2009 c.1 Principles of electronic communication systems /	GC TK 5101 .F74 2009 c.2 Principles of electronic communication systems /	GC TK 5101 .G76 1997 Telecommunications : an introduction to electronic media /	GC TK 5101 .H67 2007 Telecommunications and data communications handbook /	GC TK 5101 .L38 2009 Modern digital and analog communication systems /	GC TK 5101 .M33 2014 Introduction to communication systems /	Next

Includes index.

This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners.It divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising).

There are no comments on this title.

to post a comment.