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The Internet strategy handbook : lessons from the new frontier of business / edited by Mary J. Cronin

Contributor(s): Material type: TextTextPublication details: Boston, Massachusetts : Harvard Business Review Press, c1996Description: v, 296 pages : illustrations ; 25 cmISBN:
  • 087584720X
Subject(s): LOC classification:
  • HD 30.37 .I58 1996
Contents:
Chapter 1. The Internet as a competitive business resource / Mary J. Cronin -- Chapter 2. Digital Equipment Corporation : creating new businesses / Russ Jones -- Chapter 3. Dow Jones : business information services on the Internet / Gregory P. Gerdy -- Chapter 4. Genentech, Inc. : adding value to research and development / John "Scooter" Morris -- Chapter 5. Lockheed Martin : integrating information resources / Steve L. Swenson -- Chapter 6. Millipore : marketing products to the global desktop / Thomas Anderson -- Chapter 7. Schlumberger : the Internet advantage across the corporation / Scott Guthery -- Chapter 8. Measuring the value of the Internet for business / Joel H. Maloff -- Chapter 9. Productivity, policy, and Internet training issues / Marian Bremer -- Chapter 10. Emerging platforms for commerce over the Internet / Gail Grant.
Summary: Offers an insider's view of what it takes to maximize the power of the Internet for competitive advantage. This book presents a mix of strategic thinking, implementation advice, and model corporate applications.
Item type: Books - Reference
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books - Reference Books - Reference National University - Manila LRC - Main Reference General Education REF HD 30.37 .I58 1996 (Browse shelf(Opens below)) c.1 Available NULIB000015237

Includes index.

Chapter 1. The Internet as a competitive business resource / Mary J. Cronin -- Chapter 2. Digital Equipment Corporation : creating new businesses / Russ Jones -- Chapter 3. Dow Jones : business information services on the Internet / Gregory P. Gerdy -- Chapter 4. Genentech, Inc. : adding value to research and development / John "Scooter" Morris -- Chapter 5. Lockheed Martin : integrating information resources / Steve L. Swenson -- Chapter 6. Millipore : marketing products to the global desktop / Thomas Anderson -- Chapter 7. Schlumberger : the Internet advantage across the corporation / Scott Guthery -- Chapter 8. Measuring the value of the Internet for business / Joel H. Maloff -- Chapter 9. Productivity, policy, and Internet training issues / Marian Bremer -- Chapter 10. Emerging platforms for commerce over the Internet / Gail Grant.

Offers an insider's view of what it takes to maximize the power of the Internet for competitive advantage. This book presents a mix of strategic thinking, implementation advice, and model corporate applications.

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