The Internet strategy handbook : (Record no. 17478)

MARC details
000 -LEADER
fixed length control field 01735nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102854.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 087584720X
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 30.37 .I58 1996
245 #4 - TITLE STATEMENT
Title The Internet strategy handbook :
Remainder of title lessons from the new frontier of business /
Statement of responsibility, etc. edited by Mary J. Cronin
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Massachusetts :
Name of publisher, distributor, etc. Harvard Business Review Press,
Date of publication, distribution, etc. c1996
300 ## - PHYSICAL DESCRIPTION
Extent v, 296 pages :
Other physical details illustrations ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. The Internet as a competitive business resource / Mary J. Cronin -- Chapter 2. Digital Equipment Corporation : creating new businesses / Russ Jones -- Chapter 3. Dow Jones : business information services on the Internet / Gregory P. Gerdy -- Chapter 4. Genentech, Inc. : adding value to research and development / John "Scooter" Morris -- Chapter 5. Lockheed Martin : integrating information resources / Steve L. Swenson -- Chapter 6. Millipore : marketing products to the global desktop / Thomas Anderson -- Chapter 7. Schlumberger : the Internet advantage across the corporation / Scott Guthery -- Chapter 8. Measuring the value of the Internet for business / Joel H. Maloff -- Chapter 9. Productivity, policy, and Internet training issues / Marian Bremer -- Chapter 10. Emerging platforms for commerce over the Internet / Gail Grant.
520 ## - SUMMARY, ETC.
Summary, etc. Offers an insider's view of what it takes to maximize the power of the Internet for competitive advantage. This book presents a mix of strategic thinking, implementation advice, and model corporate applications.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS COMPUTER NETWORK RESOURCES
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cronin, Mary J.
Relator term editor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books - Reference
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     General Education LRC - Main National University - Manila Reference 04/26/2018 Reaccessioned   REF HD 30.37 .I58 1996 NULIB000015237 05/20/2025 c.1 05/20/2025 Books - Reference