The Internet strategy handbook : lessons from the new frontier of business /
The Internet strategy handbook : lessons from the new frontier of business /
edited by Mary J. Cronin
- Boston, Massachusetts : Harvard Business Review Press, c1996
- v, 296 pages : illustrations ; 25 cm.
Includes index.
Chapter 1. The Internet as a competitive business resource / Mary J. Cronin -- Chapter 2. Digital Equipment Corporation : creating new businesses / Russ Jones -- Chapter 3. Dow Jones : business information services on the Internet / Gregory P. Gerdy -- Chapter 4. Genentech, Inc. : adding value to research and development / John "Scooter" Morris -- Chapter 5. Lockheed Martin : integrating information resources / Steve L. Swenson -- Chapter 6. Millipore : marketing products to the global desktop / Thomas Anderson -- Chapter 7. Schlumberger : the Internet advantage across the corporation / Scott Guthery -- Chapter 8. Measuring the value of the Internet for business / Joel H. Maloff -- Chapter 9. Productivity, policy, and Internet training issues / Marian Bremer -- Chapter 10. Emerging platforms for commerce over the Internet / Gail Grant.
Offers an insider's view of what it takes to maximize the power of the Internet for competitive advantage. This book presents a mix of strategic thinking, implementation advice, and model corporate applications.
087584720X
BUSINESS COMPUTER NETWORK RESOURCES
HD 30.37 .I58 1996
Includes index.
Chapter 1. The Internet as a competitive business resource / Mary J. Cronin -- Chapter 2. Digital Equipment Corporation : creating new businesses / Russ Jones -- Chapter 3. Dow Jones : business information services on the Internet / Gregory P. Gerdy -- Chapter 4. Genentech, Inc. : adding value to research and development / John "Scooter" Morris -- Chapter 5. Lockheed Martin : integrating information resources / Steve L. Swenson -- Chapter 6. Millipore : marketing products to the global desktop / Thomas Anderson -- Chapter 7. Schlumberger : the Internet advantage across the corporation / Scott Guthery -- Chapter 8. Measuring the value of the Internet for business / Joel H. Maloff -- Chapter 9. Productivity, policy, and Internet training issues / Marian Bremer -- Chapter 10. Emerging platforms for commerce over the Internet / Gail Grant.
Offers an insider's view of what it takes to maximize the power of the Internet for competitive advantage. This book presents a mix of strategic thinking, implementation advice, and model corporate applications.
087584720X
BUSINESS COMPUTER NETWORK RESOURCES
HD 30.37 .I58 1996