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Marketing plan : building the profitable preferred brand / Josiah Go

By: Material type: TextTextPublication details: [Manila, Philippines] : Josiah Go, c1999Description: xv, 340 pages : illustrations ; 23 cmISBN:
  • 9719186003
Subject(s): LOC classification:
  • HF 5415 .G57 1999
Contents:
Part I. Introduction to Marketing Planning -- Part II. economic Plan, Executive Summary, and Business Review -- Part III. Autopsy of success and failures -- Part IV. Industry opportunity and Threat Analysis -- Part V. Who are your customers? -- Part VI. Marketing Objective-Setting -- Part VII. Continuously Satisfying Customers -- Part VIII. A closer look at brands -- Part IX. Better Than Others Strategy -- Part X. Profit Strategy -- Part XI. Marketing Navigation.
Summary: This book is targeted to satisfy their needs and is written as if it is taught the first time as in workshop.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415 .G57 1999 (Browse shelf(Opens below)) c.1 Available NULIB000014260

Includes bibliographical references and index.

Part I. Introduction to Marketing Planning -- Part II. economic Plan, Executive Summary, and Business Review -- Part III. Autopsy of success and failures -- Part IV. Industry opportunity and Threat Analysis -- Part V. Who are your customers? -- Part VI. Marketing Objective-Setting -- Part VII. Continuously Satisfying Customers -- Part VIII. A closer look at brands -- Part IX. Better Than Others Strategy -- Part X. Profit Strategy -- Part XI. Marketing Navigation.

This book is targeted to satisfy their needs and is written as if it is taught the first time as in workshop.

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