Marketing plan : building the profitable preferred brand /
Go, Josiah L.
Marketing plan : building the profitable preferred brand / Josiah Go - [Manila, Philippines] : Josiah Go, c1999 - xv, 340 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Part I. Introduction to Marketing Planning -- Part II. economic Plan, Executive Summary, and Business Review -- Part III. Autopsy of success and failures -- Part IV. Industry opportunity and Threat Analysis -- Part V. Who are your customers? -- Part VI. Marketing Objective-Setting -- Part VII. Continuously Satisfying Customers -- Part VIII. A closer look at brands -- Part IX. Better Than Others Strategy -- Part X. Profit Strategy -- Part XI. Marketing Navigation.
This book is targeted to satisfy their needs and is written as if it is taught the first time as in workshop.
9719186003
MARKETING -- PHILIPPINES
HF 5415 .G57 1999
Marketing plan : building the profitable preferred brand / Josiah Go - [Manila, Philippines] : Josiah Go, c1999 - xv, 340 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Part I. Introduction to Marketing Planning -- Part II. economic Plan, Executive Summary, and Business Review -- Part III. Autopsy of success and failures -- Part IV. Industry opportunity and Threat Analysis -- Part V. Who are your customers? -- Part VI. Marketing Objective-Setting -- Part VII. Continuously Satisfying Customers -- Part VIII. A closer look at brands -- Part IX. Better Than Others Strategy -- Part X. Profit Strategy -- Part XI. Marketing Navigation.
This book is targeted to satisfy their needs and is written as if it is taught the first time as in workshop.
9719186003
MARKETING -- PHILIPPINES
HF 5415 .G57 1999