Marketing plan : (Record no. 16501)

MARC details
000 -LEADER
fixed length control field 01218nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102831.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9719186003
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 .G57 1999
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Go, Josiah L.
Relator term author
245 #0 - TITLE STATEMENT
Title Marketing plan :
Remainder of title building the profitable preferred brand /
Statement of responsibility, etc. Josiah Go
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Manila, Philippines] :
Name of publisher, distributor, etc. Josiah Go,
Date of publication, distribution, etc. c1999
300 ## - PHYSICAL DESCRIPTION
Extent xv, 340 pages :
Other physical details illustrations ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I. Introduction to Marketing Planning -- Part II. economic Plan, Executive Summary, and Business Review -- Part III. Autopsy of success and failures -- Part IV. Industry opportunity and Threat Analysis -- Part V. Who are your customers? -- Part VI. Marketing Objective-Setting -- Part VII. Continuously Satisfying Customers -- Part VIII. A closer look at brands -- Part IX. Better Than Others Strategy -- Part X. Profit Strategy -- Part XI. Marketing Navigation.
520 ## - SUMMARY, ETC.
Summary, etc. This book is targeted to satisfy their needs and is written as if it is taught the first time as in workshop.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING -- PHILIPPINES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Marketing Management LRC - Annex II National University - Manila Filipiniana 02/03/2018 Reaccessioned   FIL HF 5415 .G57 1999 NULIB000014260 05/20/2025 c.1 05/20/2025 Books