Public relations practices : managerial case studies and problems / Allen Center [and three others].
Material type:
TextPublication details: Boston, Massachusetts : Pearson Education, c2014Description: xii, 276 pages ; 23 cmISBN: - 9780133127645
- HM 1221 .P83 2014
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National University - Manila | LRC - Annex General Circulation | Gen. Ed. - CBA | GC HM 1221 .P83 2014 (Browse shelf(Opens below)) | c.1 | Available | NULIB000013646 |
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| GC HG 4028 .B7 2004 Fundamentals of financial management / | GC HM 1211 .M38 2016 Managing cross-cultural communication : principles and practice / | GC HM 1221 .E84 2006 Ethics in public relations : responsible advocacy / | GC HM 1221 .P83 2014 Public relations practices : managerial case studies and problems / | GC HM 1221 .S45 2014 The Practice of public relations / | GC HM 1221 .W5 2015 Public relations : strategies and tactics / | GC HM 1261 .B83 2014 The empathic leader : an effective management model / |
Includes index.
The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values.
The practical purpose of this text is to help the practitioners understand the principles of and become agile in applying effective two-way communications in a wide variety of situations likely to confront them and their employer.
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