Public relations practices : managerial case studies and problems /
Center, Allen H.
Public relations practices : managerial case studies and problems / Allen Center [and three others]. - Boston, Massachusetts : Pearson Education, c2014 - xii, 276 pages ; 23 cm.
Includes index.
The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values.
The practical purpose of this text is to help the practitioners understand the principles of and become agile in applying effective two-way communications in a wide variety of situations likely to confront them and their employer.
9780133127645
CASE STUDIES
HM 1221 .P83 2014
Public relations practices : managerial case studies and problems / Allen Center [and three others]. - Boston, Massachusetts : Pearson Education, c2014 - xii, 276 pages ; 23 cm.
Includes index.
The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values.
The practical purpose of this text is to help the practitioners understand the principles of and become agile in applying effective two-way communications in a wide variety of situations likely to confront them and their employer.
9780133127645
CASE STUDIES
HM 1221 .P83 2014