Public relations practices : (Record no. 15887)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01179nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780133127645 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM 1221 .P83 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Center, Allen H. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Public relations practices : |
| Remainder of title | managerial case studies and problems / |
| Statement of responsibility, etc. | Allen Center [and three others]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Massachusetts : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 276 pages ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD150.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The practical purpose of this text is to help the practitioners understand the principles of and become agile in applying effective two-way communications in a wide variety of situations likely to confront them and their employer. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CASE STUDIES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex | National University - Manila | General Circulation | 06/14/2017 | Purchased - Amazon | 150.99 | GC HM 1221 .P83 2014 | NULIB000013646 | 05/20/2025 | c.1 | 05/20/2025 | Books |