Amazon cover image
Image from Amazon.com

Elements of marketing / Ruby Fernandez Alminar

By: Material type: TextTextPublication details: Mandaluyong City, Philippines : National Book Store, c1991Description: xii, 194 pages ; 23 cmISBN:
  • 9710850393
Subject(s): LOC classification:
  • HF 5415 .A44 1991
Contents:
1. The Marketing System: Its Nature and the Elements -- 2. The Product -- 3. Pricing Objectives and Price Determination -- 4. Channels of Distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers Cooperatives.
Summary: This work was conceived to supplement teaching materials made by a local authors in the field of marketing.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415 .A44 1991 (Browse shelf(Opens below)) c.1 Available NULIB000012847
Browsing LRC - Annex II shelves, Shelving location: Filipiniana, Collection: Marketing Management Close shelf browser (Hides shelf browser)
No cover image available
No cover image available
FIL HF 5415.1265 .G37 2010 E-marketing / FIL HF 5548.4 .A65 2005 Managing to excel : a guide for managers and entrepreneurs / FIL HF 5415 .L796r 1996 Real marketing / FIL HF 5415 .A44 1991 Elements of marketing / FIL HF 5415 .B34 2014 c.1 Marketing basics : a modular approach / FIL HF 5415 .B34 2014 c.2 Marketing basics : a modular approach / FIL HF 5415 .D56 2009 c.1 Marketing a simplified approach : text and cases /

Includes bibliographical references.

1. The Marketing System: Its Nature and the Elements -- 2. The Product -- 3. Pricing Objectives and Price Determination -- 4. Channels of Distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers Cooperatives.

This work was conceived to supplement teaching materials made by a local authors in the field of marketing.

There are no comments on this title.

to post a comment.