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Elements of marketing / Ruby Fernandez Alminar

By: Material type: TextTextPublication details: Mandaluyong City, Philippines : National Book Store, c1991Description: xii, 194 pages ; 23 cmISBN:
  • 9710850393
Subject(s): LOC classification:
  • HF 5415 .A44 1991
Contents:
1. The Marketing System: Its Nature and the Elements -- 2. The Product -- 3. Pricing Objectives and Price Determination -- 4. Channels of Distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers Cooperatives.
Summary: This work was conceived to supplement teaching materials made by a local authors in the field of marketing.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415 .A44 1991 (Browse shelf(Opens below)) c.1 Available NULIB000012847

Includes bibliographical references.

1. The Marketing System: Its Nature and the Elements -- 2. The Product -- 3. Pricing Objectives and Price Determination -- 4. Channels of Distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers Cooperatives.

This work was conceived to supplement teaching materials made by a local authors in the field of marketing.

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