Elements of marketing /
Alminar, Ruby Fernandez
Elements of marketing / Ruby Fernandez Alminar - Mandaluyong City, Philippines : National Book Store, c1991 - xii, 194 pages ; 23 cm.
Includes bibliographical references.
1. The Marketing System: Its Nature and the Elements -- 2. The Product -- 3. Pricing Objectives and Price Determination -- 4. Channels of Distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers Cooperatives.
This work was conceived to supplement teaching materials made by a local authors in the field of marketing.
9710850393
MARKETING
HF 5415 .A44 1991
Elements of marketing / Ruby Fernandez Alminar - Mandaluyong City, Philippines : National Book Store, c1991 - xii, 194 pages ; 23 cm.
Includes bibliographical references.
1. The Marketing System: Its Nature and the Elements -- 2. The Product -- 3. Pricing Objectives and Price Determination -- 4. Channels of Distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers Cooperatives.
This work was conceived to supplement teaching materials made by a local authors in the field of marketing.
9710850393
MARKETING
HF 5415 .A44 1991