Amazon cover image
Image from Amazon.com

Basic marketing / Gregorio S. Miranda

By: Material type: TextTextPublication details: Manila, Philippines : L & G Business Home, c1997Edition: Fourth Revised EditionDescription: 334 pages ; 22 cmISBN:
  • 9719143258
Subject(s): LOC classification:
  • HF 5415 .M67 1997
Contents:
CHAPTER I. An Overview of marketing -- II. The consumer in our economic society -- III. Consumer Behavior and Motivations -- IV. Channels of Distribution -- V. The Middlemen -- VI. Physical Distribution -- VII. Cooperative Marketing -- VIII. Marketing of Agricultural products -- IX. Industrial Marketing -- X. The buying function -- XI. Selling and advertising -- XII. Transportation and storage -- XIII. Standardization -- XIV. Market Finance -- XV. Market Risks -- XVI. Marketing Research -- XVII. Marketing Management -- XVIII. Marketing Policies -- XIX. The need for consumer education -- XX. Franchising .
Summary: A book on marketing if it is to continue serving the needs of professors and students alike must undergo revisions in accord with the observed developments in the field of Marketing.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415 .M67 1997 (Browse shelf(Opens below)) c.1 Available NULIB000012845

Includes bibliographical references.

CHAPTER I. An Overview of marketing -- II. The consumer in our economic society -- III. Consumer Behavior and Motivations -- IV. Channels of Distribution -- V. The Middlemen -- VI. Physical Distribution -- VII. Cooperative Marketing -- VIII. Marketing of Agricultural products -- IX. Industrial Marketing -- X. The buying function -- XI. Selling and advertising -- XII. Transportation and storage -- XIII. Standardization -- XIV. Market Finance -- XV. Market Risks -- XVI. Marketing Research -- XVII. Marketing Management -- XVIII. Marketing Policies -- XIX. The need for consumer education -- XX. Franchising .

A book on marketing if it is to continue serving the needs of professors and students alike must undergo revisions in accord with the observed developments in the field of Marketing.

There are no comments on this title.

to post a comment.