Basic marketing / (Record no. 15086)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01414nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9719143258 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .M67 1997 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miranda, Gregorio S. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Basic marketing / |
| Statement of responsibility, etc. | Gregorio S. Miranda |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth Revised Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, Philippines : |
| Name of publisher, distributor, etc. | L & G Business Home, |
| Date of publication, distribution, etc. | c1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 334 pages ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CHAPTER I. An Overview of marketing -- II. The consumer in our economic society -- III. Consumer Behavior and Motivations -- IV. Channels of Distribution -- V. The Middlemen -- VI. Physical Distribution -- VII. Cooperative Marketing -- VIII. Marketing of Agricultural products -- IX. Industrial Marketing -- X. The buying function -- XI. Selling and advertising -- XII. Transportation and storage -- XIII. Standardization -- XIV. Market Finance -- XV. Market Risks -- XVI. Marketing Research -- XVII. Marketing Management -- XVIII. Marketing Policies -- XIX. The need for consumer education -- XX. Franchising . |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A book on marketing if it is to continue serving the needs of professors and students alike must undergo revisions in accord with the observed developments in the field of Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 04/19/2022 | Reaccessioned | FIL HF 5415 .M67 1997 | NULIB000012845 | 05/20/2025 | c.1 | 05/20/2025 | Books |