Basic marketing /
Miranda, Gregorio S.
Basic marketing / Gregorio S. Miranda - Fourth Revised Edition. - Manila, Philippines : L & G Business Home, c1997 - 334 pages ; 22 cm.
Includes bibliographical references.
CHAPTER I. An Overview of marketing -- II. The consumer in our economic society -- III. Consumer Behavior and Motivations -- IV. Channels of Distribution -- V. The Middlemen -- VI. Physical Distribution -- VII. Cooperative Marketing -- VIII. Marketing of Agricultural products -- IX. Industrial Marketing -- X. The buying function -- XI. Selling and advertising -- XII. Transportation and storage -- XIII. Standardization -- XIV. Market Finance -- XV. Market Risks -- XVI. Marketing Research -- XVII. Marketing Management -- XVIII. Marketing Policies -- XIX. The need for consumer education -- XX. Franchising .
A book on marketing if it is to continue serving the needs of professors and students alike must undergo revisions in accord with the observed developments in the field of Marketing.
9719143258
MARKETING
HF 5415 .M67 1997
Basic marketing / Gregorio S. Miranda - Fourth Revised Edition. - Manila, Philippines : L & G Business Home, c1997 - 334 pages ; 22 cm.
Includes bibliographical references.
CHAPTER I. An Overview of marketing -- II. The consumer in our economic society -- III. Consumer Behavior and Motivations -- IV. Channels of Distribution -- V. The Middlemen -- VI. Physical Distribution -- VII. Cooperative Marketing -- VIII. Marketing of Agricultural products -- IX. Industrial Marketing -- X. The buying function -- XI. Selling and advertising -- XII. Transportation and storage -- XIII. Standardization -- XIV. Market Finance -- XV. Market Risks -- XVI. Marketing Research -- XVII. Marketing Management -- XVIII. Marketing Policies -- XIX. The need for consumer education -- XX. Franchising .
A book on marketing if it is to continue serving the needs of professors and students alike must undergo revisions in accord with the observed developments in the field of Marketing.
9719143258
MARKETING
HF 5415 .M67 1997