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Marketing management / Carmelita M Miranda and Gregorio S Miranda

By: Contributor(s): Material type: TextTextPublication details: Mandaluyong City, Philippines : National Book Store, c2000Edition: THIRD EDITIONDescription: xxi, 301 pages ; 22 cmISBN:
  • 9710860399
Subject(s): LOC classification:
  • HF 5415.1 .G922 2000
Contents:
CHAPTER 1. Introduction -- 2. Managing Marketing Activity -- 3. Marketing and it's environment -- 4. Focus on the consumer -- 5. Marketing Research -- 6. Devising a marketing plan -- 7. Managing Marketing strategies -- 8. Product Planning and Development -- 9. Market and customer behavior -- 10. Industrial Marketing -- 11. Channels of distribution -- 12. Brands and Branding policies -- 13. Package and packaging policies -- 14. Advertising and sales promotion -- 15. Price and Pricing policies -- 16. Sales Management -- 17. Selling Policies and Practices -- 18. Stock control and inventory -- 19. International Marketing.
Summary: Important decisions highlight the problems that executives face in any marketing area.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415.1 .G922 2000 (Browse shelf(Opens below)) c.1 Available NULIB000012470

Includes bibliographical references.

CHAPTER 1. Introduction -- 2. Managing Marketing Activity -- 3. Marketing and it's environment -- 4. Focus on the consumer -- 5. Marketing Research -- 6. Devising a marketing plan -- 7. Managing Marketing strategies -- 8. Product Planning and Development -- 9. Market and customer behavior -- 10. Industrial Marketing -- 11. Channels of distribution -- 12. Brands and Branding policies -- 13. Package and packaging policies -- 14. Advertising and sales promotion -- 15. Price and Pricing policies -- 16. Sales Management -- 17. Selling Policies and Practices -- 18. Stock control and inventory -- 19. International Marketing.

Important decisions highlight the problems that executives face in any marketing area.

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