Marketing management /
Miranda-Gow, Carmelita ;
Marketing management / Carmelita M Miranda and Gregorio S Miranda - THIRD EDITION - Mandaluyong City, Philippines : National Book Store, c2000 - xxi, 301 pages ; 22 cm.
Includes bibliographical references.
CHAPTER 1. Introduction -- 2. Managing Marketing Activity -- 3. Marketing and it's environment -- 4. Focus on the consumer -- 5. Marketing Research -- 6. Devising a marketing plan -- 7. Managing Marketing strategies -- 8. Product Planning and Development -- 9. Market and customer behavior -- 10. Industrial Marketing -- 11. Channels of distribution -- 12. Brands and Branding policies -- 13. Package and packaging policies -- 14. Advertising and sales promotion -- 15. Price and Pricing policies -- 16. Sales Management -- 17. Selling Policies and Practices -- 18. Stock control and inventory -- 19. International Marketing.
Important decisions highlight the problems that executives face in any marketing area.
9710860399
MARKETING
HF 5415.1 .G922 2000
Marketing management / Carmelita M Miranda and Gregorio S Miranda - THIRD EDITION - Mandaluyong City, Philippines : National Book Store, c2000 - xxi, 301 pages ; 22 cm.
Includes bibliographical references.
CHAPTER 1. Introduction -- 2. Managing Marketing Activity -- 3. Marketing and it's environment -- 4. Focus on the consumer -- 5. Marketing Research -- 6. Devising a marketing plan -- 7. Managing Marketing strategies -- 8. Product Planning and Development -- 9. Market and customer behavior -- 10. Industrial Marketing -- 11. Channels of distribution -- 12. Brands and Branding policies -- 13. Package and packaging policies -- 14. Advertising and sales promotion -- 15. Price and Pricing policies -- 16. Sales Management -- 17. Selling Policies and Practices -- 18. Stock control and inventory -- 19. International Marketing.
Important decisions highlight the problems that executives face in any marketing area.
9710860399
MARKETING
HF 5415.1 .G922 2000