Marketing management / (Record no. 14711)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01418nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102747.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9710860399 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1 .G922 2000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miranda-Gow, Carmelita ; |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Carmelita M Miranda and Gregorio S Miranda |
| 250 ## - EDITION STATEMENT | |
| Edition statement | THIRD EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mandaluyong City, Philippines : |
| Name of publisher, distributor, etc. | National Book Store, |
| Date of publication, distribution, etc. | c2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 301 pages ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CHAPTER 1. Introduction -- 2. Managing Marketing Activity -- 3. Marketing and it's environment -- 4. Focus on the consumer -- 5. Marketing Research -- 6. Devising a marketing plan -- 7. Managing Marketing strategies -- 8. Product Planning and Development -- 9. Market and customer behavior -- 10. Industrial Marketing -- 11. Channels of distribution -- 12. Brands and Branding policies -- 13. Package and packaging policies -- 14. Advertising and sales promotion -- 15. Price and Pricing policies -- 16. Sales Management -- 17. Selling Policies and Practices -- 18. Stock control and inventory -- 19. International Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Important decisions highlight the problems that executives face in any marketing area. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Miranda, Gregorio S. |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 09/09/2016 | Reaccessioned | FIL HF 5415.1 .G922 2000 | NULIB000012470 | 05/20/2025 | c.1 | 05/20/2025 | Books |