Advertising principles : Marketing communications approach / Ruby F. Alminar-Mutya
Material type:
TextPublication details: Mandaluyong City, Philippines : National Book Store, c2007Description: ix, 195 pages ; 23 cmISBN: - 9710868683
- HF 5821 .M99 2007
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National University - Manila | LRC - Annex II Filipiniana | Gen. Ed. - CBA | FIL HF 5821 .M99 2007 (Browse shelf(Opens below)) | c.1 | Available | NULIB000012201 |
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| FIL HF 5721 .R81 1955 Business letter writing made simple / | FIL HF 5721 .S48 1995 Phoenix book of business correspondence / | FIL HF 5736 .P29 1972 Patnubay sa korespondensiya opisyal. | FIL HF 5821 .M99 2007 Advertising principles : Marketing communications approach / | FIL HF 5861 .H8 1990 Human resource policy & economic development : selected country studies. | FIL HG 1662.A4.P6 .C78 2013 Usapang pera mga dapat alamin : a PDIC guidebook on basic banking & financial transactions / | FIL HG 4515.3 .C24 2004 Mathematics of investment : (a simplified approach) / |
Includes bibliographical references.
CHAPTER 1. Introduction to advertising -- 2. The advertising media: Broadcast -- 3. The advertising media: Print -- 4. The advertising media: out of home and direct response -- 5. Other elements of the marketing communications/promotional mix --6. Advertising organization and its legal environment.
This book is presented in a theoretical approach complemented by practical applications involving activity oriented exercises and topics for discussion.
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