Advertising principles : (Record no. 14442)

MARC details
000 -LEADER
fixed length control field 01110nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102741.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9710868683
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5821 .M99 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mutya, Ruby F. Alminar-
Relator term author
245 #0 - TITLE STATEMENT
Title Advertising principles :
Remainder of title Marketing communications approach /
Statement of responsibility, etc. Ruby F. Alminar-Mutya
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mandaluyong City, Philippines :
Name of publisher, distributor, etc. National Book Store,
Date of publication, distribution, etc. c2007
300 ## - PHYSICAL DESCRIPTION
Extent ix, 195 pages ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note CHAPTER 1. Introduction to advertising -- 2. The advertising media: Broadcast -- 3. The advertising media: Print -- 4. The advertising media: out of home and direct response -- 5. Other elements of the marketing communications/promotional mix --6. Advertising organization and its legal environment.
520 ## - SUMMARY, ETC.
Summary, etc. This book is presented in a theoretical approach complemented by practical applications involving activity oriented exercises and topics for discussion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING -- PHILIPPINES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex II National University - Manila Filipiniana 06/07/2022 Reaccessioned   FIL HF 5821 .M99 2007 NULIB000012201 05/20/2025 c.1 05/20/2025 Books