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Advertising principles : Marketing communications approach / Ruby F. Alminar-Mutya

By: Material type: TextTextPublication details: Mandaluyong City, Philippines : National Book Store, c2007Description: ix, 195 pages ; 23 cmISBN:
  • 9710868683
Subject(s): LOC classification:
  • HF 5821 .M99 2007
Contents:
CHAPTER 1. Introduction to advertising -- 2. The advertising media: Broadcast -- 3. The advertising media: Print -- 4. The advertising media: out of home and direct response -- 5. Other elements of the marketing communications/promotional mix --6. Advertising organization and its legal environment.
Summary: This book is presented in a theoretical approach complemented by practical applications involving activity oriented exercises and topics for discussion.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Gen. Ed. - CBA FIL HF 5821 .M99 2007 (Browse shelf(Opens below)) c.1 Available NULIB000012201

Includes bibliographical references.

CHAPTER 1. Introduction to advertising -- 2. The advertising media: Broadcast -- 3. The advertising media: Print -- 4. The advertising media: out of home and direct response -- 5. Other elements of the marketing communications/promotional mix --6. Advertising organization and its legal environment.

This book is presented in a theoretical approach complemented by practical applications involving activity oriented exercises and topics for discussion.

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