Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin and Bruce E. Pinkleton
Material type:
TextPublication details: New York : Taylor & Francis, c2015Edition: Third editionDescription: viii, 389 pages : illustrations ; 25 cmISBN: - 9780415517690
- HD 59 .A97 2015
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 59 .A97 2015 (Browse shelf(Opens below)) | c.1 | Available | NULIB000011157 |
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| GC HD 56 .K35 1996 c.1 The Balanced scorecard : translating strategy into action / | GC HD 56 .K35 1996 c.2 The Balanced scorecard : translating strategy into action / | GC HD 56 .K35 1996 c.3 The Balanced scorecard : translating strategy into action / | GC HD 59 .A97 2015 Strategic public relations management : planning and managing effective communication programs / | GC HD 59 .C337 2015 Chartered public relations : lessons from expert practitioners / | GC HD 59 .L36 2015 Applied public relations : Cases in stakeholder management / | GC HD 60 .B42 2014 Corporate social responsibility : definition, core issues, and recent developments / |
Includes bibliographical references and index.
Framework for planning -- Gathering useful data for strategic guidance -- Using theory for practical guidance -- The successful pitch and follow-through
This edition highlights how the field of evidence-based communication management continues to change.
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