Strategic management : concepts and cases : a competitive advantage approach / Fred R. David

By:

David, Fred R [author]

Material type: Text

TextPublication details: [Place of publication not identifed] : [publisher not identified], c2015Edition: Fifteenth editionDescription: xxxiv, 658 pages : color illustrations ; 29 cmISBN:

9780133444797

Subject(s):

STRATEGIC PLANNING

LOC classification:

HD 30.28 .D38 2015

Contents:

Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis

Summary: This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HD 30.28 .D38 2015 c.1 (Browse shelf(Opens below))	c.1	Available		NULIB000011146
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HD 30.28 .D38 2015 c.2 (Browse shelf(Opens below))	c.2	Available		NULIB000013182

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David, Forest R.

Includes index.

Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis

This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business.

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