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Strategic management : concepts and cases : a competitive advantage approach / Fred R. David

By: Material type: TextTextPublication details: [Place of publication not identifed] : [publisher not identified], c2015Edition: Fifteenth editionDescription: xxxiv, 658 pages : color illustrations ; 29 cmISBN:
  • 9780133444797
Subject(s): LOC classification:
  • HD 30.28 .D38 2015
Contents:
Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis
Summary: This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 30.28 .D38 2015 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000011146
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 30.28 .D38 2015 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000013182

David, Forest R.

Includes index.

Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis

This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business.

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