Strategic management : concepts and cases : a competitive advantage approach /
David, Fred R.
Strategic management : concepts and cases : a competitive advantage approach / Fred R. David - Fifteenth edition. - [Place of publication not identifed] : [publisher not identified], c2015 - xxxiv, 658 pages : color illustrations ; 29 cm
David, Forest R.
Includes index.
Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis
This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business.
9780133444797
STRATEGIC PLANNING
HD 30.28 .D38 2015
Strategic management : concepts and cases : a competitive advantage approach / Fred R. David - Fifteenth edition. - [Place of publication not identifed] : [publisher not identified], c2015 - xxxiv, 658 pages : color illustrations ; 29 cm
David, Forest R.
Includes index.
Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis
This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business.
9780133444797
STRATEGIC PLANNING
HD 30.28 .D38 2015