Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci
Material type:
TextPublication details: Nashville, Tennessee : Earlie Lite Books, c2015Description: 146 pages : illustrations ; 26 cmISBN: - 9781502901873
- HF 5415.2 .I33 2015
Books
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415.2 .I33 2015 (Browse shelf(Opens below)) | c.1 | Available | NULIB000009654 |
Browsing LRC - Annex II shelves, Shelving location: General Circulation, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| GC HF 5415.2 .H96 2010 Marketing research kit for dummies / | GC HF 5415.2 .H253 2013 Market research in practice: How to get greater insight from your market / | GC HF 5415.2 .I33 2013 Marketing models : multivariate statistics and marketing analytics / | GC HF 5415.2 .I33 2015 Marketing models : multivariate statistics and marketing analytics / | GC HF 5415.2 .J44 2010 Data-driven marketing : the 15 metrics everyone in marketing should know / | GC HF 5415.2 .M3823 2015 Marketing research / | GC HF 5415.2 .R63 2002 User-friendly marketing research : how to use marketing research to make profitable decisions / |
1. Introduction to marketing models: multivariate statistics and marketing analytics -- 2. Segmentation and cluster analysis -- 3. Brand choice and logit models -- 4. Measuring customer attitudes and factor analysis -- 5. Drivers of customer satisfaction and path models -- 6. Perceptual maps and multidimensional scaling -- 7. New products and conjoint analysis -- 8. ROI, experiments, and anova -- 9. Diffusion and forecasting -- 10. Word of mouth and social networks analyses -- 11. Marketing models: classic models, big data
There are no comments on this title.