Marketing models : multivariate statistics and marketing analytics /
Iacobucci, Dawn.
Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci - Nashville, Tennessee : Earlie Lite Books, c2015 - 146 pages : illustrations ; 26 cm.
1. Introduction to marketing models: multivariate statistics and marketing analytics -- 2. Segmentation and cluster analysis -- 3. Brand choice and logit models -- 4. Measuring customer attitudes and factor analysis -- 5. Drivers of customer satisfaction and path models -- 6. Perceptual maps and multidimensional scaling -- 7. New products and conjoint analysis -- 8. ROI, experiments, and anova -- 9. Diffusion and forecasting -- 10. Word of mouth and social networks analyses -- 11. Marketing models: classic models, big data
9781502901873
MARKETING MATHEMATICAL MODELS
HF 5415.2 .I33 2015
Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci - Nashville, Tennessee : Earlie Lite Books, c2015 - 146 pages : illustrations ; 26 cm.
1. Introduction to marketing models: multivariate statistics and marketing analytics -- 2. Segmentation and cluster analysis -- 3. Brand choice and logit models -- 4. Measuring customer attitudes and factor analysis -- 5. Drivers of customer satisfaction and path models -- 6. Perceptual maps and multidimensional scaling -- 7. New products and conjoint analysis -- 8. ROI, experiments, and anova -- 9. Diffusion and forecasting -- 10. Word of mouth and social networks analyses -- 11. Marketing models: classic models, big data
9781502901873
MARKETING MATHEMATICAL MODELS
HF 5415.2 .I33 2015