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Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci

By: Material type: TextTextPublication details: Nashville, Tennessee : Earlie Lite Books, c2015Description: 146 pages : illustrations ; 26 cmISBN:
  • 9781502901873
Subject(s): LOC classification:
  • HF 5415.2 .I33 2015
Contents:
1. Introduction to marketing models: multivariate statistics and marketing analytics -- 2. Segmentation and cluster analysis -- 3. Brand choice and logit models -- 4. Measuring customer attitudes and factor analysis -- 5. Drivers of customer satisfaction and path models -- 6. Perceptual maps and multidimensional scaling -- 7. New products and conjoint analysis -- 8. ROI, experiments, and anova -- 9. Diffusion and forecasting -- 10. Word of mouth and social networks analyses -- 11. Marketing models: classic models, big data
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.2 .I33 2015 (Browse shelf(Opens below)) c.1 Available NULIB000009654

1. Introduction to marketing models: multivariate statistics and marketing analytics -- 2. Segmentation and cluster analysis -- 3. Brand choice and logit models -- 4. Measuring customer attitudes and factor analysis -- 5. Drivers of customer satisfaction and path models -- 6. Perceptual maps and multidimensional scaling -- 7. New products and conjoint analysis -- 8. ROI, experiments, and anova -- 9. Diffusion and forecasting -- 10. Word of mouth and social networks analyses -- 11. Marketing models: classic models, big data

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