Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci
Material type:
TextPublication details: Australia : South-Western Cengage Learning, c2013Edition: International EditionISBN: - 9781133588108
- HF 5415.2 .I33 2013
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415.2 .I33 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000009377 |
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| GC HF 5415.1 .E92 1995 Principles of marketing / | GC HF 5415.2 .H96 2010 Marketing research kit for dummies / | GC HF 5415.2 .H253 2013 Market research in practice: How to get greater insight from your market / | GC HF 5415.2 .I33 2013 Marketing models : multivariate statistics and marketing analytics / | GC HF 5415.2 .I33 2015 Marketing models : multivariate statistics and marketing analytics / | GC HF 5415.2 .J44 2010 Data-driven marketing : the 15 metrics everyone in marketing should know / | GC HF 5415.2 .M3823 2015 Marketing research / |
Includes index.
1. Introduction to marketing models: multivariate statistics and marketing analytics -- 2. Segmentation and cluster analysis -- 3. Brand choice and logit models -- 4. Measuring customer satisfaction and factor analysis -- 5. Drivers of customer satisfaction -- 6. Perceptual maps and multidimensional scaling -- 7. New products and conjoint analysis -- 8. ROI, experiments, and ANOVA -- 9. Diffusion and forecasting -- 10. Word of mouth and social networks and network analyses -- 11. Marketing models
This title covers marketing topics using the optimal methods.
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