Marketing models : multivariate statistics and marketing analytics /
Iacobucci, Dawn
Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci - International Edition. - Australia : South-Western Cengage Learning, c2013
Includes index.
1. Introduction to marketing models: multivariate statistics and marketing analytics -- 2. Segmentation and cluster analysis -- 3. Brand choice and logit models -- 4. Measuring customer satisfaction and factor analysis -- 5. Drivers of customer satisfaction -- 6. Perceptual maps and multidimensional scaling -- 7. New products and conjoint analysis -- 8. ROI, experiments, and ANOVA -- 9. Diffusion and forecasting -- 10. Word of mouth and social networks and network analyses -- 11. Marketing models
This title covers marketing topics using the optimal methods.
9781133588108
MARKETING MATHEMATICAL MODELS
HF 5415.2 .I33 2013
Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci - International Edition. - Australia : South-Western Cengage Learning, c2013
Includes index.
1. Introduction to marketing models: multivariate statistics and marketing analytics -- 2. Segmentation and cluster analysis -- 3. Brand choice and logit models -- 4. Measuring customer satisfaction and factor analysis -- 5. Drivers of customer satisfaction -- 6. Perceptual maps and multidimensional scaling -- 7. New products and conjoint analysis -- 8. ROI, experiments, and ANOVA -- 9. Diffusion and forecasting -- 10. Word of mouth and social networks and network analyses -- 11. Marketing models
This title covers marketing topics using the optimal methods.
9781133588108
MARKETING MATHEMATICAL MODELS
HF 5415.2 .I33 2013