Marketing models : (Record no. 11618)

MARC details
000 -LEADER
fixed length control field 01215nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520100707.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133588108
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2 .I33 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Iacobucci, Dawn
Relator term author
245 #0 - TITLE STATEMENT
Title Marketing models :
Remainder of title multivariate statistics and marketing analytics /
Statement of responsibility, etc. Dawn Iacobucci
250 ## - EDITION STATEMENT
Edition statement International Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia :
Name of publisher, distributor, etc. South-Western Cengage Learning,
Date of publication, distribution, etc. c2013
365 ## - TRADE PRICE
Price amount PHP1894
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Introduction to marketing models: multivariate statistics and marketing analytics -- 2. Segmentation and cluster analysis -- 3. Brand choice and logit models -- 4. Measuring customer satisfaction and factor analysis -- 5. Drivers of customer satisfaction -- 6. Perceptual maps and multidimensional scaling -- 7. New products and conjoint analysis -- 8. ROI, experiments, and ANOVA -- 9. Diffusion and forecasting -- 10. Word of mouth and social networks and network analyses -- 11. Marketing models
520 ## - SUMMARY, ETC.
Summary, etc. This title covers marketing topics using the optimal methods.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING MATHEMATICAL MODELS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex II National University - Manila General Circulation 04/15/2015 Purchased - Golden 1894.00   GC HF 5415.2 .I33 2013 NULIB000009377 05/20/2025 c.1 05/20/2025 Books