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Marketing research kit for dummies / Michael R. Hyman

By: Material type: TextTextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2010Description: xiv, 392 pages : illustrations ; 24 cmISBN:
  • 9780470520680
LOC classification:
  • HF 5415.2 .H96 2010
Summary: Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.2 .H96 2010 (Browse shelf(Opens below)) c.1 Available NULIB000008755

Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data

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