Marketing research kit for dummies /
Hyman, Michael R.
Marketing research kit for dummies / Michael R. Hyman - Hoboken, New Jersey : John Wiley & Son, Inc., c2010 - xiv, 392 pages : illustrations ; 24 cm.
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data
9780470520680
HF 5415.2 .H96 2010
Marketing research kit for dummies / Michael R. Hyman - Hoboken, New Jersey : John Wiley & Son, Inc., c2010 - xiv, 392 pages : illustrations ; 24 cm.
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data
9780470520680
HF 5415.2 .H96 2010