Marketing architectural and engineering services /
Coxe, Weld.
Marketing architectural and engineering services / Weld Coxe - New York : Van Nostrand Reinhold Company, Inc., c1971 - xvi, 195 pages ; 24 cm.
Includes bibliographical references.
I. Rules of the game -- II. The business development process -- III. Tools of the trade -- IV. Where can we go from here?.
This book is intended to lift the veil of mystery which has too long surrounded the promotion and new business development practices of architects, engineers, and similar professionals.
442217234
ARCHITECTURAL SERVICES MARKETING
NA 1996 .C69 1971
Marketing architectural and engineering services / Weld Coxe - New York : Van Nostrand Reinhold Company, Inc., c1971 - xvi, 195 pages ; 24 cm.
Includes bibliographical references.
I. Rules of the game -- II. The business development process -- III. Tools of the trade -- IV. Where can we go from here?.
This book is intended to lift the veil of mystery which has too long surrounded the promotion and new business development practices of architects, engineers, and similar professionals.
442217234
ARCHITECTURAL SERVICES MARKETING
NA 1996 .C69 1971