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Pharmaceutical management and marketing / Ajoy S. Joseph

By: Material type: TextTextPublication details: New Delhi, India : CBS Publishers & Distributors, c2021Edition: First EditionDescription: xiv, 226 pages ; 22 cmISBN:
  • 9789390709182
Subject(s): LOC classification:
  • RA 410.56 .J67 2021
Contents:
Preface -- 1. Pharmaceutical Management-Principles and practice -- 2. Marketing and marketing management -- 3. Pharmaceutical Marketing -- 4. Indian Pharmaceutical Industry: An Overview -- Index.
Summary: Pharmaceutical Management and Marketing As per the Latest Syllabus prescribed by Pharmacy Council of India is designed to ser ve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical mar keter s , medical representatives and researchers. The book provides a theoretical background of pharmaceutical management with practical examples, overview of Indian pharmaceutical industry, global pharmaceutical industry, and the Canadian pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Pharmacy GC RA 410.56 .J67 2021 (Browse shelf(Opens below)) c.1 Available NULIB000018936

Includes index.

Preface -- 1. Pharmaceutical Management-Principles and practice -- 2. Marketing and marketing management -- 3. Pharmaceutical Marketing -- 4. Indian Pharmaceutical Industry: An Overview -- Index.

Pharmaceutical Management and Marketing As per the Latest Syllabus prescribed by Pharmacy Council of India is designed to ser ve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical mar keter s , medical representatives and researchers. The book provides a theoretical background of pharmaceutical management with practical examples, overview of Indian pharmaceutical industry, global pharmaceutical industry, and the Canadian pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing.

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