Pharmaceutical management and marketing / (Record no. 21177)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01724nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520103015.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789390709182 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | RA 410.56 .J67 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Joseph, Ajoy S. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Pharmaceutical management and marketing / |
| Statement of responsibility, etc. | Ajoy S. Joseph |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi, India : |
| Name of publisher, distributor, etc. | CBS Publishers & Distributors, |
| Date of publication, distribution, etc. | c2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 226 pages ; |
| Dimensions | 22 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD34 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- 1. Pharmaceutical Management-Principles and practice -- 2. Marketing and marketing management -- 3. Pharmaceutical Marketing -- 4. Indian Pharmaceutical Industry: An Overview -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Pharmaceutical Management and Marketing As per the Latest Syllabus prescribed by Pharmacy Council of India is designed to ser ve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical mar keter s , medical representatives and researchers. The book provides a theoretical background of pharmaceutical management with practical examples, overview of Indian pharmaceutical industry, global pharmaceutical industry, and the Canadian pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PHARMACEUTICAL MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Pharmacy | LRC - Main | National University - Manila | General Circulation | 05/13/2023 | Purchased - Amazon | 34.00 | GC RA 410.56 .J67 2021 | NULIB000018936 | 05/20/2025 | c.1 | 05/20/2025 | Books |