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The Rx factor : strategic creativity in pharmaceutical marketing / Pavan Choudary

By: Material type: TextTextPublication details: [Place of publication not identifed] : Wisdom Village Publications, c2009Description: 124 pages : illustrations ; 22 cmISBN:
  • 9788190655583
Subject(s): LOC classification:
  • HD 9672.I52 .C46 2009
Contents:
Foreword - President, Pharmacy Council of India -- Introduction -- Part A. Understanding the Rx Factor -- Part B. Creative Working of the Rx Factor -- Epilogue -- References -- Subject Index -- Brand Index -- Company Index -- List of Figures.
Summary: The Book has received the Pharmacy Council of India Endorsement by the President. The book's initial worldwide appreciation: For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Pharmacy GC HD 9672.I52 .C46 2009 (Browse shelf(Opens below)) c.1 Available NULIB000009616

Includes bibliographical references and index.

Foreword - President, Pharmacy Council of India -- Introduction -- Part A. Understanding the Rx Factor -- Part B. Creative Working of the Rx Factor -- Epilogue -- References -- Subject Index -- Brand Index -- Company Index -- List of Figures.

The Book has received the Pharmacy Council of India Endorsement by the President. The book's initial worldwide appreciation: For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare.

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