The Rx factor : (Record no. 11857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01566nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788190655583 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 9672.I52 .C46 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Choudary, Pavan |
| Relator term | author |
| 245 #4 - TITLE STATEMENT | |
| Title | The Rx factor : |
| Remainder of title | strategic creativity in pharmaceutical marketing / |
| Statement of responsibility, etc. | Pavan Choudary |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Place of publication not identifed] : |
| Name of publisher, distributor, etc. | Wisdom Village Publications, |
| Date of publication, distribution, etc. | c2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 124 pages : |
| Other physical details | illustrations ; |
| Dimensions | 22 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD16.66 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword - President, Pharmacy Council of India -- Introduction -- Part A. Understanding the Rx Factor -- Part B. Creative Working of the Rx Factor -- Epilogue -- References -- Subject Index -- Brand Index -- Company Index -- List of Figures. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Book has received the Pharmacy Council of India Endorsement by the President. The book's initial worldwide appreciation: For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PHARMACEUTICAL INDUSTRY -- INDIA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Pharmacy | LRC - Main | National University - Manila | General Circulation | 05/21/2015 | Purchased - Amazon | 16.66 | GC HD 9672.I52 .C46 2009 | NULIB000009616 | 05/20/2025 | c.1 | 05/20/2025 | Books |