Mass media : past, present, future / Dana Royal Ulloth, Peter L. Klinge and Sandra Eells.

By: Contributor(s): Material type: TextTextPublication details: St. Paul, Minnesota : West Publishing Company, c1983Description: xiv, 429 pages : illustrations, portraits ; 25 cmISBN:
  • 314696830
Subject(s): LOC classification:
  • P 92 .U45 1983
Contents:
Part 1. Print/Ink -- Part 2. Visual/Sound -- Part 3. Broadcast/electronics -- Part 4. Audience/futures.
Summary: This book will spend less time evaluating the media, and more space reviewing the history, business, regulation, and economics of the mass media.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed - CEAS GC P 92 .U45 1983 (Browse shelf(Opens below)) c.1 Available NULIB000004711

Includes index.

Part 1. Print/Ink -- Part 2. Visual/Sound -- Part 3. Broadcast/electronics -- Part 4. Audience/futures.

This book will spend less time evaluating the media, and more space reviewing the history, business, regulation, and economics of the mass media.

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