Mass media : past, present, future /
Ulloth, Dana Royal
Mass media : past, present, future / Dana Royal Ulloth, Peter L. Klinge and Sandra Eells. - St. Paul, Minnesota : West Publishing Company, c1983 - xiv, 429 pages : illustrations, portraits ; 25 cm.
Includes index.
Part 1. Print/Ink -- Part 2. Visual/Sound -- Part 3. Broadcast/electronics -- Part 4. Audience/futures.
This book will spend less time evaluating the media, and more space reviewing the history, business, regulation, and economics of the mass media.
314696830
MASS MEDIA -- UNITED STATES
P 92 .U45 1983
Mass media : past, present, future / Dana Royal Ulloth, Peter L. Klinge and Sandra Eells. - St. Paul, Minnesota : West Publishing Company, c1983 - xiv, 429 pages : illustrations, portraits ; 25 cm.
Includes index.
Part 1. Print/Ink -- Part 2. Visual/Sound -- Part 3. Broadcast/electronics -- Part 4. Audience/futures.
This book will spend less time evaluating the media, and more space reviewing the history, business, regulation, and economics of the mass media.
314696830
MASS MEDIA -- UNITED STATES
P 92 .U45 1983