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Marketing cases : using the case study method / Felix M. Lao, Jr.

By: Material type: TextTextPublication details: Pasig City, Philippines : Anvil Publications, c1997Description: v, 588 pages ; 27 cmISBN:
  • 9712706664
Subject(s): LOC classification:
  • HF 5415.12 .L36 1997
Contents:
Chapter 1 : The Marketing case study method -- Chapter 2 : How to write a marketing case -- Chapter 3 : Handling marketing case discussions -- Chapter 4 : Marketing teaching strategies -- Chapter 5 : Performa marketing case reports -- Chapter 6 : Real-life marketing cases.
Summary: Marketing cases is a comprehensive textbook on the case study method, precisely written for marketing students, professors, marketers, entrepreneurs and even for neophytes in the business fields with no actual case exposures.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main Filipiniana Gen. Ed - CTHM FIL HF 5415.12 .L36 1997 (Browse shelf(Opens below)) c.1 Available NULIB000012462

Includes bibliographical references and index.

Chapter 1 : The Marketing case study method -- Chapter 2 : How to write a marketing case -- Chapter 3 : Handling marketing case discussions -- Chapter 4 : Marketing teaching strategies -- Chapter 5 : Performa marketing case reports -- Chapter 6 : Real-life marketing cases.

Marketing cases is a comprehensive textbook on the case study method, precisely written for marketing students, professors, marketers, entrepreneurs and even for neophytes in the business fields with no actual case exposures.

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