Marketing cases : using the case study method /
Lao Jr., Felix M.
Marketing cases : using the case study method / Felix M. Lao, Jr. - Pasig City, Philippines : Anvil Publications, c1997 - v, 588 pages ; 27 cm.
Includes bibliographical references and index.
Chapter 1 : The Marketing case study method -- Chapter 2 : How to write a marketing case -- Chapter 3 : Handling marketing case discussions -- Chapter 4 : Marketing teaching strategies -- Chapter 5 : Performa marketing case reports -- Chapter 6 : Real-life marketing cases.
Marketing cases is a comprehensive textbook on the case study method, precisely written for marketing students, professors, marketers, entrepreneurs and even for neophytes in the business fields with no actual case exposures.
9712706664
MARKETING -- MANAGMENT -- CASE STUDIES
HF 5415.12 .L36 1997
Marketing cases : using the case study method / Felix M. Lao, Jr. - Pasig City, Philippines : Anvil Publications, c1997 - v, 588 pages ; 27 cm.
Includes bibliographical references and index.
Chapter 1 : The Marketing case study method -- Chapter 2 : How to write a marketing case -- Chapter 3 : Handling marketing case discussions -- Chapter 4 : Marketing teaching strategies -- Chapter 5 : Performa marketing case reports -- Chapter 6 : Real-life marketing cases.
Marketing cases is a comprehensive textbook on the case study method, precisely written for marketing students, professors, marketers, entrepreneurs and even for neophytes in the business fields with no actual case exposures.
9712706664
MARKETING -- MANAGMENT -- CASE STUDIES
HF 5415.12 .L36 1997