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Machine, platform, crowd : harnessing our digital future / Andrew McAfee and Erik Brynjolfsson

By: Contributor(s): Material type: TextTextPublication details: New York : W.W. Norton & Company, Inc., c2017Edition: First EditionDescription: 402 pages : illustrations ; 25 cmISBN:
  • 9780393254297
Subject(s): LOC classification:
  • HC 79.I55 .M33 2017
Contents:
The triple revolution -- 1. Mind and machine, The hardest thing to accept about ourselves ; Our most mind-like machines ; Hi, Robot ; Where technology and industry still need humanity -- 2. Product and platform. The toll of a new machine ; Paying complements, and other smart strategies ; The match game: why platforms excel ; Do products have a prayer? -- 3. Core and crowd. That escalated quickly: the emergence of the crowd ; Why the expert you know is not the expert you need ; The dream of decentralizing all the things ; Are companies passé? (hint: no) ; Economies and societies beyond computation.
Summary: We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Multimedia Arts and Animation GC HC 79.I55 .M33 2017 (Browse shelf(Opens below)) c.1 Available NULIB000018445

Includes index.

The triple revolution -- 1. Mind and machine, The hardest thing to accept about ourselves ; Our most mind-like machines ; Hi, Robot ; Where technology and industry still need humanity -- 2. Product and platform. The toll of a new machine ; Paying complements, and other smart strategies ; The match game: why platforms excel ; Do products have a prayer? -- 3. Core and crowd. That escalated quickly: the emergence of the crowd ; Why the expert you know is not the expert you need ; The dream of decentralizing all the things ; Are companies passé? (hint: no) ; Economies and societies beyond computation.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

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