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Global meetings and exhibitions / Carol Krugman and Rudy R. Wright

By: Contributor(s): Material type: TextTextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2007Description: xxiii, 263 pages : illustrations ; 24 cmISBN:
  • 1888777788
Subject(s): LOC classification:
  • AS 6 .K78 2007
Contents:
Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.
Summary: Focusing on planning and executing successful meetings and exhibitions, this book approaches the subject from an international perspective. It takes the reader through the basics of the meeting planning industry and provides the reader with step-by-step guidance on each stage of the planning process.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC AS 6 .K78 2007 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000012241
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC AS 6 .K78 2007 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000012492

Includes index.

Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.

Focusing on planning and executing successful meetings and exhibitions, this book approaches the subject from an international perspective. It takes the reader through the basics of the meeting planning industry and provides the reader with step-by-step guidance on each stage of the planning process.

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