Global meetings and exhibitions /
Krugman, Carol
Global meetings and exhibitions / Carol Krugman and Rudy R. Wright - Hoboken, New Jersey : John Wiley & Son, Inc., c2007 - xxiii, 263 pages : illustrations ; 24 cm.
Includes index.
Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.
Focusing on planning and executing successful meetings and exhibitions, this book approaches the subject from an international perspective. It takes the reader through the basics of the meeting planning industry and provides the reader with step-by-step guidance on each stage of the planning process.
1888777788
CONGRESSESS AND CONVENTIONS -- PLANNING -- HANDBOOKS, MANUALS, ETC
AS 6 .K78 2007
Global meetings and exhibitions / Carol Krugman and Rudy R. Wright - Hoboken, New Jersey : John Wiley & Son, Inc., c2007 - xxiii, 263 pages : illustrations ; 24 cm.
Includes index.
Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.
Focusing on planning and executing successful meetings and exhibitions, this book approaches the subject from an international perspective. It takes the reader through the basics of the meeting planning industry and provides the reader with step-by-step guidance on each stage of the planning process.
1888777788
CONGRESSESS AND CONVENTIONS -- PLANNING -- HANDBOOKS, MANUALS, ETC
AS 6 .K78 2007