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Event management : for tourism cultural and sporting events / Lynn van der Wagen

By: Material type: TextTextPublication details: Australia : Pearson, c2009Edition: THIRD EDITIONDescription: xi, 424 pages ; 25 cmISBN:
  • 9789810697303
Subject(s): LOC classification:
  • GT 3403 .V36 2009
Contents:
Part I. Strategic Event Management -- Chapter 1. Understanding the Event Industry -- Chapter 2. Developing the Event Concept -- Chapter 3. Ensuring Event Feasibility -- Chapter 4. Selecting Event Venues and Sites -- Chapter 5. Event Legal Compliance -- Chapter 6. Business and Client Relationships -- Chapter 7. Marketing Strategically -- Chapter 8. Sponsorship -- Chapter 9. Event Budgets -- Chapter 10. Business Risk in Event Management -- Chapter 11. Event Bids -- Part 2. Operational Event Management -- Chapter 12. Managing Projects -- Chapter 13. Event Promotion and Public Relations -- Chapter 14. Event Presentation -- Chapter 15. Training for Human Resource Management -- Chapter 16. People Performance -- Chapter 17. Providing On-site Services -- Chapter 18. Safety and Security Standards -- Chapter 19. Procedures for Dealing with Crowds -- Chapter 20. Event Protocol -- Chapter 21. Catering for the Event -- Chapter 22. Environmental Management -- Chapter 23. Event Impacts and Trends -- Chapter 24. Careers in a Changing Environment -- Appendix -- Bibliography -- Index.
Summary: The contents directly relate to competency units with industry examples providing application to match examination requirements as well as competency units. This Kit contains worksheets with multiple choice, short answer, worksheets, extension activities, assessment tasks, solutions, chapter review answers, mind map summaries and solutions.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC GT 3403 .V36 2009 (Browse shelf(Opens below)) c.1 Available NULIB000000734

Includes bibliographical references and index.

Part I. Strategic Event Management -- Chapter 1. Understanding the Event Industry -- Chapter 2. Developing the Event Concept -- Chapter 3. Ensuring Event Feasibility -- Chapter 4. Selecting Event Venues and Sites -- Chapter 5. Event Legal Compliance -- Chapter 6. Business and Client Relationships -- Chapter 7. Marketing Strategically -- Chapter 8. Sponsorship -- Chapter 9. Event Budgets -- Chapter 10. Business Risk in Event Management -- Chapter 11. Event Bids -- Part 2. Operational Event Management -- Chapter 12. Managing Projects -- Chapter 13. Event Promotion and Public Relations -- Chapter 14. Event Presentation -- Chapter 15. Training for Human Resource Management -- Chapter 16. People Performance -- Chapter 17. Providing On-site Services -- Chapter 18. Safety and Security Standards -- Chapter 19. Procedures for Dealing with Crowds -- Chapter 20. Event Protocol -- Chapter 21. Catering for the Event -- Chapter 22. Environmental Management -- Chapter 23. Event Impacts and Trends -- Chapter 24. Careers in a Changing Environment -- Appendix -- Bibliography -- Index.

The contents directly relate to competency units with industry examples providing application to match examination requirements as well as competency units. This Kit contains worksheets with multiple choice, short answer, worksheets, extension activities, assessment tasks, solutions, chapter review answers, mind map summaries and solutions.

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