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Strategic marketing management / Luiz Moutinho and Geoff Southern

By: Contributor(s): Material type: TextTextPublication details: Singapore : Cengage Learning Asia Pte Ltd, c2013Edition: Philippine EditionDescription: xxii, 490 pages : illustrations ; 23 cmISBN:
  • 9789814369565
Subject(s): LOC classification:
  • HF 5415.13 .M69 2013
Contents:
Part 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.13 .M69 2013 (Browse shelf(Opens below)) c.1 Available NULIB000009819

Includes bibliographical references.

Part 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future

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