Strategic marketing management /
Moutinho, Luiz
Strategic marketing management / Luiz Moutinho and Geoff Southern - Philippine Edition - Singapore : Cengage Learning Asia Pte Ltd, c2013 - xxii, 490 pages : illustrations ; 23 cm.
Includes bibliographical references.
Part 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future
9789814369565
MARKETING MANAGEMENT
HF 5415.13 .M69 2013
Strategic marketing management / Luiz Moutinho and Geoff Southern - Philippine Edition - Singapore : Cengage Learning Asia Pte Ltd, c2013 - xxii, 490 pages : illustrations ; 23 cm.
Includes bibliographical references.
Part 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future
9789814369565
MARKETING MANAGEMENT
HF 5415.13 .M69 2013