Ethics in advertising / Wally Snyder

Includes bibliographical references.

Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals.